Dr. Chih-Ling Liu

Dr. Chih-Ling Liu is a Lecturer/Assistant Professor of Marketing at Lancaster University Management School. She obtained her PhD at Alliance Manchester Business School, U.K. Her key research contribution is predominantly in the area of Consumer Culture Theory (CCT), developing deep insights into the interrelationships between consumption, self and identity, with a specific focus on improving consumer welfare and subjective wellbeing. Her current teaching involves courses on Advanced Topics on Consumer Behavior, Marketing Research and Consultancy Projects and at both undergraduate and postgraduate levels. She has been an editorial board member of the Journal of Business Research since 2016. She is also a member of the Association of Consumer Research (ACR), Consumer Culture Theory Consortium (CCTC), the University's Centre for Consumption Insights (CCI) and the charity Mothers’ Bridge of Love (MBL). Her research has been published in Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, Marketing Theory, Journal of Marketing Management, Advances in Consumer Research, and Research in Consumer Behaviour.

刘芷伶博士是兰卡斯特大学管理学院营销学讲师/助理教授。她在英国曼彻斯特商学院获得博士学位。她的主要研 究贡献集中在消费者文化理论 (Consumer Culture Theory) 领域，深入了解消费、自我认知和社会身份之间的相互关 系，并特别关注促进消费者福利和幸福感的课题。她目前的教学涉及本科和研究生级别的课程，包含进阶消费者行 为、营销研究以及市场营销咨询等主题。自 2016 年以来，她一直担任《商业研究杂志》审阅者的一员。她还是消 费者研究协会 (Association of Consumer Research)、消费者文化理论协会 (Consumer Culture Theory Consortium) 、兰 卡斯特大学消费洞察中心 (Centre for Consumption Insights) 和英国慈善机构母爱桥(Mothers’ Bridge of Love)的成员。 她的研究目前已发表在《消费者研究杂志》、《商业研究杂志》、《欧洲营销杂志》、《市场营销理论》、《营销 管理杂志》、《消费者研究进展》和《消费者行为研究》。